Calculate Pinterest engagement rate by impressions, followers, or pin views using saves, outbound clicks, pin clicks, closeups, comments, reactions, and total engagements. Use this calculator for Pinterest pins, boards, creator reports, blog traffic, ecommerce campaigns, and social media performance tracking.
Total engagements:
The calculator adds saves, outbound clicks, pin clicks, closeups, comments, reactions, and new followers.
Calculation base:
You can calculate Pinterest engagement rate by impressions, pin views, or followers depending on your report.
Extra metrics:
The calculator also estimates save rate, outbound click rate, pin click rate, closeup rate, follower conversion, and engagements per 1,000 impressions.
A Pinterest engagement rate calculator helps creators, bloggers, shops, affiliates, and brands understand whether pins are getting meaningful actions.
It is useful for Pinterest analytics, pin audits, blog traffic reports, ecommerce campaigns, affiliate content, promoted pins, and social media growth tracking.
The basic Pinterest engagement rate formula is:
Pinterest Engagement Rate = Total Engagements ÷ Impressions, Pin Views, or Followers × 100
Pinterest engagement rate is the percentage of impressions, pin views, or followers that resulted in actions such as saves, outbound clicks, pin clicks, closeups, comments, reactions, or follows.
Add all selected engagement actions, divide by your selected base, and multiply by 100. For example, 7,705 engagements from 120,000 impressions equals a 6.42% engagement rate.
Common Pinterest engagement actions include saves, outbound clicks, pin clicks, closeups, comments, reactions, and new followers.
Use impressions when measuring a pin. Use followers when comparing account-level audience response or creator media kit performance.